Privacy Policy

Privacy Policy Effective Date: 15.03.2025

At Baby in Bloom Boutique, we prioritize your privacy and are committed to safeguarding your personal data in compliance with the General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, and protect your information when you visit our website or make a purchase.

1. Information We Collect

We may collect the following types of data:

  • Personal Data: Name, email address, phone number, shipping and billing address, payment details, and order history.
  • Technical Data: IP address, browser type, device information, and browsing patterns through cookies and similar technologies.

2. How We Use Your Data

We use your data to:

  • Fulfil your orders and process payments.
  • Provide customer support and respond to your inquiries.
  • Send you promotional updates and offers (only with your consent).
  • Analyze website performance and improve our services.

3. SEO Analysis

To improve the visibility and usability of our website, we may collect and analyze anonymous data, including:

  • Search terms used to find our website.
  • Visitor behavior, such as page views and time spent on each page.
  • Click patterns and interactions with website features.

This analysis helps us identify trends and make our website more user-friendly. Please note that this data does not include personally identifiable information.

4. International Data Transfers

If your data is transferred outside the UK or the European Economic Area (EEA), we ensure adequate safeguards are in place, such as Standard Contractual Clauses or equivalent protections.

Legal Basis for Processing Your Data

We process your data based on:

  • Contractual Necessity: To complete your purchases.
  • Consent: For marketing communications.
  • Legitimate Interests: For improving our website and customer experience.
  • Legal Obligations: To comply with applicable laws and regulations.

5. Data Security

We use secure technologies and practices to protect your data. While we strive to maintain robust security, no system is completely foolproof.

6. Retention Periods

We only keep your data as long as necessary to fulfill the purposes outlined above or as required by law.

7. Your Rights

Under GDPR, you have the right to:

  • Access, correct, or delete your personal data.
  • Object to or restrict processing of your data.
  • Port your data to another service provider.
  • Withdraw consent for marketing communications at any time.
  • Lodge a complaint with the Information Commissioner’s Office (ICO) (https://ico.org.uk).

8. Contact Us

For any questions about this Privacy Policy or your personal data, contact us at:

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

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